Melle Bloemer
Projects
Tempo-Team — Complimento
A music-led campaign with Poke that made work feel more human and less corporate.
Campaign · Music · Employer brand
Towel Media · 2021
Role
Concept creative
Outcome
The campaign translated an employer brand message into a cultural format people could actually enjoy.
Company
Towel Media
Type
Campaign
Employer brand
Music
Year
2021
Tempo-Team wanted to connect with a younger audience in a way that felt more natural than standard recruitment communication. I helped develop Complimento, a campaign built around an original track and content format with Dutch artist Poke. The idea used music to talk about work, appreciation, and recognition in a way that felt lighter, more human, and more connected to the audience.
Why it matters
The campaign translated an employer brand message into a cultural format people could actually enjoy.
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