MelleBloemer
Creative development, strategy and product thinking.
Selected Work
Amsterdam audio tours that move with you. By boat, bike or foot.
After seeing tourists bored on a boat, while passing some of the most beautiful parts of Amsterdam, I came to a simple conclusion: you need a guide, without being guided. With Amsterdam Mokum Tour, I founded a self-guided audio guide app with 200+ location-based stories, five languages and a partner model through Mokumboot, bicycle rentals and hotels.
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Handmade art. Flawless digital flows.
A custom portrait webshop that makes commissioning personal art feel simple, smooth and giftable.
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A futuristic car for the generation that used to be the future.
A cultural launch campaign with De Jeugd van Tegenwoordig, changemakers and a test-drive audiotour, making Kia’s electric future feel less like a spec sheet.
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Recruitment for hard-to-reach talent. Turned into a mantra. Turned into a song. Turned into a hit.
A music-led employer brand campaign about recognition, work pleasure and giving people their flowers at work.
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Telecom provider, but make it #1 on YouTube Trending.
A branded fiction YouTube series that turned 5G into comedy people actually watched.
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Until 2022, mbo students couldn’t even join Utrecht’s student intro week.
A democratic programme and communication strategy that helped mbo students experience that their voice matters just as much as anyone else’s.
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