MelleBloemer
Let’s make things for people. To use, watch or remember. Shaped by behaviour, made with taste.
Creative development, strategy and product thinking.
Selected Work
Amsterdam audio tours that move with you. By boat, bike or foot.
After seeing tourists bored on a boat, while passing some of the most beautiful parts of Amsterdam, I came to a simple conclusion: you need a guide, without being guided. With Amsterdam Mokum Tour, I founded a self-guided audio guide app with 200+ location-based stories, five languages and a partner model through Mokumboot, bicycle rentals and hotels.
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Handmade art. Flawless digital flows.
A custom portrait webshop that makes commissioning personal art feel simple, smooth and giftable.
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A futuristic car for the generation that used to be the future.
A cultural launch campaign with De Jeugd van Tegenwoordig, changemakers and a test-drive audiotour, making Kia’s electric future feel less like a spec sheet.
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Recruitment for hard-to-reach talent. Turned into a mantra. Turned into a song. Turned into a hit.
A music-led employer brand campaign about recognition, work pleasure and giving people their flowers at work.
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Telecom provider, but make it #1 on YouTube Trending.
A branded fiction YouTube series that turned 5G into comedy people actually watched.
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Until 2022, mbo students couldn’t even join Utrecht’s student intro week.
A democratic programme and communication strategy that helped mbo students experience that their voice matters just as much as anyone else’s.
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